Client

iFarm

Aim

to rename and create a new visual identity for market update to position it for growth, to tie it directly to on-farm performance and to differentiate its products from the top level brand

Materials

full visual identity including: concepts, colour palettes, copy writing, typography, secondary brand marks, treatment of photography, print design

Result

iFarm – 'information farmers can bank on' concept delivered through all brand collateralr